Design social media kits and paid ads, and bring your brand to life with After Effects: animated text, logo reveals and reels.
Graphic Design Diploma – Module 7: Social Media & Motion. Part of the Master Graphic Design Diploma by Up Academy, and also available as a standalone course.
Course Curriculum
| 0. Starter Brand Kit | |||
| 0.1 Starter Brand Kit – work on a ready brand Details | FREE | 00:05:00 | |
| 1. Social Media Design Workshop | |||
| 1.1 Good social design: stop the scroll, on-brand, readable on a phone Details | 00:08:00 | ||
| 1.2 Sizes for Instagram, Facebook, TikTok, LinkedIn, YouTube Details | 00:07:00 | ||
| 1.3 Safe zones for stories and reels Details | 00:05:00 | ||
| 2. Building a Social Media Kit | |||
| 2.1 Post templates Details | 00:07:00 | ||
| 2.2 Story templates Details | 00:07:00 | ||
| 2.3 Carousel and highlight covers Details | 00:06:00 | ||
| 2.4 Template system: fixed areas vs. changing content Details | 00:08:00 | ||
| 2.5 Building the template system Details | 00:07:00 | ||
| 2.6 Exporting the kit Details | 00:05:00 | ||
| 2.7 Organizing the kit Details | 00:05:00 | ||
| 3. Designing Paid Ads | |||
| 3.1 What makes people click Details | 00:08:00 | ||
| 3.2 Offer, visual and call to action: examples Details | 00:07:00 | ||
| 3.3 Meta ad sizes Details | 00:05:00 | ||
| 3.4 Text rules for ads Details | 00:05:00 | ||
| 4. After Effects for Designers | |||
| 4.1 Interface Details | 00:07:00 | ||
| 4.2 Compositions Details | 00:07:00 | ||
| 4.3 Timeline Details | 00:07:00 | ||
| 4.4 Keyframes Details | 00:08:00 | ||
| 4.5 Easing Details | 00:08:00 | ||
| 4.6 Graph editor basics Details | 00:08:00 | ||
| 4.7 Importing Illustrator files Details | 00:08:00 | ||
| 4.8 Importing Photoshop files Details | 00:07:00 | ||
| 5. Animating Text & Shapes | |||
| 5.1 Text animators: basics Details | 00:08:00 | ||
| 5.2 Animating headlines Details | 00:08:00 | ||
| 5.3 Kinetic typography Details | 00:05:00 | ||
| 5.4 Shape layers Details | 00:08:00 | ||
| 5.5 Trim paths Details | 00:08:00 | ||
| 5.6 Animated icons Details | 00:08:00 | ||
| 6. Logo Reveal | |||
| 6.1 Planning a 5-second logo animation Details | 00:08:00 | ||
| 6.2 Storyboarding the reveal Details | 00:07:00 | ||
| 6.3 Animating the symbol Details | 00:08:00 | ||
| 6.4 Animating the wordmark Details | 00:08:00 | ||
| 6.5 Timing and easing Details | 00:08:00 | ||
| 6.6 Final polish and sound Details | 00:06:00 | ||
| 6.7 Exporting the logo reveal Details | 00:05:00 | ||
| 7. Creating a Reel | |||
| 7.1 Structure of a 15-second brand reel Details | 00:07:00 | ||
| 7.2 Storyboarding the reel Details | 00:07:00 | ||
| 7.3 Building the scenes Details | 00:06:00 | ||
| 7.4 Music and timing Details | 00:07:00 | ||
| 7.5 Transitions Details | 00:07:00 | ||
| 7.6 Syncing to sound Details | 00:06:00 | ||
| 7.7 Exporting for mobile (MP4, 1080×1920) Details | 00:07:00 | ||
| 7.8 Upload checklist Details | 00:07:00 | ||
| 7.9 Reviewing and fixing the reel Details | 00:06:00 | ||
| 8. AI for Social Content | |||
| 8.1 Firefly backgrounds Details | 00:08:00 | ||
| 8.2 Generative Fill for social designs Details | 00:07:00 | ||
| 8.3 AI video generators Details | 00:05:00 | ||
| 8.4 Using AI B-roll in a reel Details | 00:05:00 | ||
| 8.5 Writing captions with ChatGPT / Claude Details | 00:05:00 | ||
| 8.6 Hashtags Details | 00:05:00 | ||
| 9. Content Calendar | |||
| 9.1 Planning one month of posts Details | 00:06:00 | ||
| 9.2 A simple calendar template Details | 00:06:00 | ||
| 9.3 Content pillars for your brand Details | 00:08:00 | ||
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