Start the Graphic Design Diploma here: what design is, how the designer workflow and design brief work, and how to research and build a moodboard with AI.
Graphic Design Diploma – Module 0: Orientation & Brief. Part of the Master Graphic Design Diploma by Up Academy, and also available as a standalone course.
Course Curriculum
| 1. Welcome to Graphic Design | |||
| 1.1 What graphic design is & career paths Details | FREE | 00:06:00 | |
| 1.2 The job market in Egypt and the Gulf: roles, tools, salaries Details | 00:03:00 | ||
| 1.3 How this diploma works: one brand project from day one Details | 00:03:00 | ||
| 2. The Designer's Workflow | |||
| 2.1 The 6 steps: Brief → Research → Sketches → Design → Feedback → Delivery Details | 00:05:00 | ||
| 2.2 Why skipping research produces weak designs Details | 00:04:00 | ||
| 2.3 Time management for a design project Details | 00:03:00 | ||
| 3. What Is a Design Brief? | |||
| 3.1 What a brief is and why it matters Details | 00:03:00 | ||
| 3.2 The parts of a brief: client, audience, goal, message, deliverables, deadline, budget Details | 00:06:00 | ||
| 3.3 Reading a brief: what is said vs. what is meant Details | 00:04:00 | ||
| 3.4 The Client Questionnaire Details | 00:05:00 | ||
| 4. Choosing Your Diploma Brand | |||
| 4.1 The 5 ready briefs: Coffee shop · Clothing · Dental clinic · Gym · Restaurant Details | 00:04:00 | ||
| 4.2 Picking your brief and writing your one-page summary Details | 00:06:00 | ||
| 5. Research with AI | |||
| 5.1 Writing good prompts: role, context, task, format Details | 00:04:00 | ||
| 5.2 ChatGPT: building an audience persona Details | 00:05:00 | ||
| 5.3 ChatGPT: listing competitors and their positioning Details | 00:04:00 | ||
| 5.4 Claude: analyzing a brief or competitor website Details | 00:05:00 | ||
| 5.5 Claude: turning research into brand keywords Details | 00:04:00 | ||
| 5.6 Checking AI answers: what AI gets wrong Details | 00:03:00 | ||
| 6. What Is a Moodboard? | |||
| 6.1 What a moodboard is (and is not) Details | 00:03:00 | ||
| 6.2 What goes into a moodboard: colors, textures, photos, type, references Details | 00:05:00 | ||
| 6.3 Good vs. bad moodboards Details | 00:04:00 | ||
| 7. Building the Moodboard | |||
| 7.1 Pinterest: boards, keyword search and saving pins Details | 00:06:00 | ||
| 7.2 Pinterest: organizing with sections Details | 00:05:00 | ||
| 7.3 AI mood images with Firefly / Midjourney Details | 00:07:00 | ||
| 7.4 Assembling the final moodboard Details | 00:05:00 | ||
| 8. How to Study in This Diploma | |||
| 8.1 Using the LMS: lessons, assignments, quizzes, certificates Details | 00:03:00 | ||
| 8.2 Weekly live reviews and feedback culture Details | 00:05:00 | ||
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