Design a professional logo and brand identity: from brief and sketches to grid and golden-ratio logos, Arabic and bilingual marks and brand guidelines.
Graphic Design Diploma – Module 5: Logo & Brand Identity Workshop. Part of the Master Graphic Design Diploma by Up Academy, and also available as a standalone course.
Course Curriculum
| 0. Starter Brand Kit | |||
| 0.1 Starter Brand Kit – work on a ready brand Details | FREE | 00:05:00 | |
| 1. The Purpose of a Logo | |||
| 1.1 Logo vs. brand vs. brand identity Details | 00:06:00 | ||
| 1.2 What a logo can and cannot do Details | 00:06:00 | ||
| 2. The Logo Should Be… | |||
| 2.1 Simple, memorable, timeless, versatile, appropriate Details | 00:07:00 | ||
| 2.2 Strong vs. weak logos Details | 00:08:00 | ||
| 3. Client Questionnaire for Logos | |||
| 3.1 The logo questionnaire Details | 00:08:00 | ||
| 3.2 From answers to a creative direction Details | 00:07:00 | ||
| 4. Logo Types | |||
| 4.1 Wordmarks and lettermarks Details | 00:07:00 | ||
| 4.2 Emblem logos Details | 00:04:00 | ||
| 4.3 Pictorial logos: squares, triangles, diamonds, circles Details | 00:07:00 | ||
| 4.4 Abstract logos Details | 00:04:00 | ||
| 4.5 Mascot logos Details | 00:04:00 | ||
| 4.6 Combination marks Details | 00:04:00 | ||
| 5. From Keywords to Sketches | |||
| 5.1 Mind mapping brand keywords Details | 00:06:00 | ||
| 5.2 AI for concept directions (ChatGPT / Midjourney) Details | 00:06:00 | ||
| 5.3 Sketching 20+ thumbnails Details | 00:06:00 | ||
| 5.4 From thumbnails to refined sketches Details | 00:06:00 | ||
| 5.5 Choosing the 3 strongest directions Details | 00:06:00 | ||
| 6. Designing a Wordmark | |||
| 6.1 Choosing a typeface Details | 00:08:00 | ||
| 6.2 Customizing letterforms Details | 00:06:00 | ||
| 6.3 Custom letter details Details | 00:06:00 | ||
| 6.4 Kerning a logo by eye Details | 00:05:00 | ||
| 6.5 Final wordmark polish Details | 00:05:00 | ||
| 7. Design a Logo Using the Grid Method | |||
| 7.1 Circle grids Details | 00:08:00 | ||
| 7.2 Square grids Details | 00:07:00 | ||
| 7.3 Building the symbol: structure Details | 00:08:00 | ||
| 7.4 Building the symbol: refining Details | 00:08:00 | ||
| 7.5 Building the symbol: final shape Details | 00:07:00 | ||
| 7.6 Combining symbol and wordmark Details | 00:07:00 | ||
| 8. Design a Logo Using the Golden Ratio | |||
| 8.1 Golden ratio basics Details | 00:06:00 | ||
| 8.2 Golden circles Details | 00:07:00 | ||
| 8.3 Building a logo with golden circles Details | 00:08:00 | ||
| 8.4 Refining proportions Details | 00:07:00 | ||
| 8.5 When the golden ratio helps and when it is just a show Details | 00:07:00 | ||
| 9. Arabic & Bilingual Logos | |||
| 9.1 Arabic letterforms Details | 00:08:00 | ||
| 9.2 Calligraphic styles Details | 00:07:00 | ||
| 9.3 Matching Arabic and English versions Details | 00:08:00 | ||
| 9.4 Bilingual lockups Details | 00:07:00 | ||
| 10. Testing the Logo | |||
| 10.1 Black & white and reversed versions Details | 00:08:00 | ||
| 10.2 Small-size test: favicon and app icon Details | 00:07:00 | ||
| 10.3 Horizontal and vertical versions Details | 00:05:00 | ||
| 10.4 Icon-only version Details | 00:05:00 | ||
| 11. Logo Proof Sheet, Logo Guidelines, Brand Book | |||
| 11.1 Logo proof sheet Details | 00:06:00 | ||
| 11.2 Clear space Details | 00:06:00 | ||
| 11.3 Minimum size Details | 00:06:00 | ||
| 11.4 Color versions: CMYK and RGB Details | 00:07:00 | ||
| 11.5 HEX and Pantone Details | 00:06:00 | ||
| 11.6 Typography rules Details | 00:06:00 | ||
| 11.7 Color rules Details | 00:07:00 | ||
| 11.8 Do’s and don’ts Details | 00:06:00 | ||
| 12. Presenting the Logo to the Client | |||
| 12.1 Mockups for the logo Details | 00:05:00 | ||
| 12.2 The presentation deck Details | 00:05:00 | ||
| 12.3 Telling the story behind the logo Details | 00:08:00 | ||
| 12.4 Handling feedback and revisions Details | 00:07:00 | ||
| 13. Logo Price | |||
| 13.1 Pricing a logo in Egypt and for Gulf clients Details | 00:08:00 | ||
| 13.2 Packages and number of revisions Details | 00:06:00 | ||
| 13.3 Why AI-generated logos can’t be trademarked Details | 00:04:00 | ||
Course Reviews
No Reviews found for this course.
Related Courses
1 STUDENTS ENROLLED
